Specialist in

Strategic Communications and Stakeholder Engagement
Change Communications
Issues Management

Stephanie McNulty

Director

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Specialising in

Strategic Communications and Stakeholder Engagement
Change Communications
Issues Management

Biography

Stephanie McNulty specialises in strategic communications, stakeholder engagement, and issues and crisis management.

With more than 15 years’ experience working in complex, high-pressure environments, Stephanie has deep expertise in media and public relations, stakeholder engagement, and corporate communications.

She has led high-impact communications campaigns, including supporting nationally significant policy and reform agendas, major advocacy and fundraising campaigns, and helped organisations strengthen stakeholder engagement and digital presence.

Stephanie has also led communications responses for major cyber incidents, large-scale organisational restructure and transformation programs, and enterprise-wide brand and engagement initiatives.

Prior to joining York Park Group, Stephanie held senior roles across the private, public and not for profit organisations. She works closely with Boards, CEOs and executive leaders to deliver clear, effective communications during periods of significant change and challenge.

Client Highlights

Led the end-to-end re-brand of a national financial services entity, aligning brand, stakeholder engagement and communications strategy
Managed the crisis response for a major cyber incident affecting a government department, including media and stakeholder engagement
Delivered a national fundraising and advocacy campaign for a not-for-profit organisation, including securing major sponsorships and media coverage
Advised on a significant organisational restructure within the agriculture and water industry, developing and implementing change management and internal and external stakeholder strategies with executive and Board stakeholders
Led digital and socialmedia strategy uplifts for various organisations to increase online presence and engagement

Our Team

Our clients receive specialist advice from senior and experienced leaders, with support from motivated and intelligent team members.

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Sean Sammon

Managing Partner

Evelyn Ek

Partner

Geoff Walsh AO

Executive Chairman

Emma O'Sullivan

Senior Associate

Jacob Hopgood

Senior Associate

Fleur Wackett

Associate

Strategy and Reputation

Your reputation underpins your ability to navigate challenges and create opportunities

Reputation drives your ability to run and grow your business, achieve outcomes, mitigate risks, engage with stakeholders and create change. We work with clients to build, manage and protect their reputation.

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Public Affairs

Your relationships and influence are critical to understanding and informing policy and regulatory landscapes

Government is either ‘the’ stakeholder or ‘a’ stakeholder. Policy changes, new regulations and shifting public opinion can impact opportunities and plans. We advise and support clients to influence decision making, and to ensure the right people hear the right messages.

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Transaction Communications

A clear position, consistent narrative and stakeholder knowledge is core to a successful transaction

We support clients through commercial and organisational transformations, and market or activist challenges. We help protect and strengthen reputation and value through preparation, and by building trust with and managing stakeholders to mitigate risk and generate support.

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Crisis and Issues Management

Preparation and a comprehensive response determines your ability to navigate and recover from a crisis or issue

We work with clients to prepare for, manage and respond to crises and issues. We provide the expertise and strategic counsel to ensure you communicate with clarity and confidence.

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