Your reputation underpins your ability to navigate challenges and create opportunities

Our clients ask us to help them look after their greatest asset - their reputation. We take that very seriously.

"We bring together expertise in policy, politics and positioning to help clients build, manage and protect their reputation.”

Reputation drives your ability to run and grow your business, achieve outcomes, mitigate risks, engage with stakeholders and create change. With extensive experience working in and with the media, in politics, and within business, we see things from all perspectives. We use these insights to support Boards and executives, to position organisations, and to guide clients through complex challenges.

Our work covers the breadth of internal and external communications activities. Our integrated service means we bring all the components together to help Boards, executives and organisations position themselves, and build and protect their reputation.

We have advised Boards and executives through complex governance challenges, supported organisations to enhance their reputation within their sector and with target audiences and stakeholders, and provided strategic advice and support to help them take advantage of commercial opportunities or to secure policy change or funding.

Our Services

Our strategies and advice are informed by a comprehensive understanding of our client’s stakeholders, their organisational context, and desired outcome.

To help Boards, executives and organisations build, maintain and protect their reputation, York Park Group’s services include:

Board and Executive advisory
Communication strategies and frameworks
Stakeholder identification and mapping
Narrative and messaging development
Media and PR
Corporate and executive positioning
Issues and crisis management

Our Training

We deliver tailored and practical spokesperson and media training, designed to help participants communicate with impact. With decades of experience in the media, in politics, and in corporate communications, we help clients feel confident delivering a clear and consistent narrative in every forum.

Our Spokesperson and Media Training

FAQs

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What is Issues Management?

In most cases, organisations have time to prepare for an issue, and to potentially mitigate or minimise any reputational damage that may result. Managing any issue should include not just the operational response, but also a comprehensive communications plan which considers the range of scenarios that might unfold.

Some of the questions to ask when preparing an Issues Management Plan should include: What’s happened? Who do you need to tell? What can or do you need to tell them? When will you tell them? How will you tell them? How will they respond or react?

What is the difference between an issue and a crisis?

Issues can generally be prepared for and managed. An issue becomes a crisis, when the planned becomes unplanned. In a crisis, you may need to make decisions or share information without having all the facts available; things are unfolding and need to be managed in the moment.

Can all issues – or crises – be prepared for?

Broadly speaking, yes. For every organisation, there will be a range of potential risks that can generally be identified: physical incidents, cyber incidents, employee incidents, organisational incidents etc. The specific details will vary, but the nature of the incident can broadly be predicted and prepared for.

Ensuring you have an up-to-date Crisis Communications Plan is critical, which clearly sets out processes, stakeholders, messaging, and template materials.

When should we engage communications experts to manage an issue?

As soon as possible. Preparedness is key to effective issues management and minimising reputational damage.

Public Affairs

Your relationships and influence are critical to understanding and informing policy and regulatory landscapes

Government is either ‘the’ stakeholder or ‘a’ stakeholder. Policy changes, new regulations and shifting public opinion can impact opportunities and plans. We advise and support clients to influence decision making, and to ensure the right people hear the right messages.

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Transaction and Financial Communications

A clear position, consistent narrative and stakeholder knowledge is core to a successful transaction.

We support clients through commercial and organisational transformations, and market or activist challenges. We help protect and strengthen reputation and value through preparation, and by building trust with and managing stakeholders to mitigate risk and generate support.

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Transaction and Financial Communications

Crisis and Issues Management

Preparation and a comprehensive response determines your ability to navigate and recover from a crisis or issue

We work with clients to prepare for, manage and respond to crises and issues. We provide the expertise and strategic counsel to ensure you communicate with clarity and confidence.

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