Jacob Hopgood

Specialist in

Jacob Hopgood

Associate

Jacob Hopgood

Specialising in

Biography

Jacob Hopgood is an economist and researcher, with experience working across government in policy making, research, data collection and analysis.

Jacob previously worked as an Assistant Economist at the UK Intellectual Property Office, where he completed analysis of the IP chapters of UK trade deals, as well as research into the impacts of IP policy changes and the use of IP by businesses to support innovation in the UK economy. He has also completed projects for IP Australia.

Jacob has experience in local government, working in the economic growth team of a large regional UK Council where he led business support operations including during the pandemic, and managed the delivery of European Union and central government funding programs. At York Park Group, Jacob leads PulseCheck and supports clients with research, policy analysis and submissions, and strategic communications and advocacy activities.

Jacob Hopgood

Strategy and Reputation

Your reputation underpins your ability to navigate challenges and create opportunities

Reputation drives your ability to run and grow your business, achieve outcomes, mitigate risks, engage with stakeholders and create change. We work with clients to build, manage and protect their reputation.

Strategy and Reputation

Public Affairs

Your relationships and influence are critical to understanding and informing policy and regulatory landscapes

Government is either ‘the’ stakeholder or ‘a’ stakeholder. Policy changes, new regulations and shifting public opinion can impact opportunities and plans. We advise and support clients to influence decision making, and to ensure the right people hear the right messages.

Public Affairs

Transaction Communications

A clear position, consistent narrative and stakeholder knowledge is core to a successful transaction

We support clients through commercial and organisational transformations, and market or activist challenges. We help protect and strengthen reputation and value through preparation, and by building trust with and managing stakeholders to mitigate risk and generate support.

Transaction Communications

Crisis and Issues Management

Preparation and a comprehensive response determines your ability to navigate and recover from a crisis or issue

We work with clients to prepare for, manage and respond to crises and issues. We provide the expertise and strategic counsel to ensure you communicate with clarity and confidence.

Crisis and Issues Management